In 2015, the City of Johannesburg experimented with a TV channel that would broadcast to identified sites via satellite. Typically, these sites would include regional offices and various customer interaction points. The need for the channel to be silent presented unique challenges. In response, we designed a logo that was loud and proud, even in silence. It captured a Johannesburg that was for everyone. It projected the city in all its facets; the rich culture and the wide variety of services that the city offers its citizens — a uniquely world class African city.
When Nelson Mandela turned 85 his daughter, Makaziwe, commissioned us to design a family crest in his honour as a gift to him. And when he turned 90 she asked again—this time the request was for us to design and package a bottle of wine that he would in turn distribute to family and to close friends.
House of Mandela
HoM is House of Mandela. Gamatong was commissioned by the family to conceive, develop and execute this luxury brand—the first product being a series of high-end wines. Here's what they had to say about the brand's essence:
"The House of Mandela has its origins in the village of Mvezo, which lies on the banks of the Mbashe River in the Eastern Cape province of South Africa. This is where our hearts are, it is our link to our past, to our roots, to the light that illuminates our lives. Through its doors we walk confidently into the future, on the tall shoulders of the Mandelas that came before us. As you enjoy this wine with family and friends, may you consider sharing your own droplet of love, courage and compassion with the universe and in the process, help transform the world into a better place for all."
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. This event is called TEDxJohannesburg, where x = independently organized TED event. At a TEDxJohannesburg event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including this one, are self-organized. More than 10 000 TEDx events have been held around the world since 2009.
Open Minds. Curious Souls. TEDxJohannesburg 2013.
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. This event is called TEDxSoweto, where x = independently organized TED event. At a TEDxSoweto event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including this one, are self-organized. More than 10 000 TEDx events have been held around the world since 2009.
TEDxSoweto 2013 Trailer
TEDxSoweto 2013 Teaser
From April to June 2012, TED held public auditions in 14 cities on six continents seeking to uncover new talents—“The Young, the Wise, the Undiscovered’—many of whom were be invited to speak at TED 2013. The Johannesburg event, named TED@Johannesburg, was organised by TEDxSoweto in partnership with TED. TED curator Chris Anderson, along with TED content director Kelly Stoetzel and then TEDxSoweto convener Kelo Kubu, hosted the event. This event yielded 2 talks for TED.com—Ludwick Marishane's 'A bath without water' and Alan Savory's 'How to fight desertification and reverse climate change'.
As the biggest partner of the 2010 FIFA World Cup, Coca-Cola implemented an integrated brand communications programme that spanned the entire spectrum of the marketing mix. A key aspect of the programme was the use of an innovative visual identity system (or VIS), remarkable for its flexibility. The system made it possible to communicate differentiated customised messages while still retaining a common visual identity across platforms.
This work was done with Red Lounge, the integrated, multi-disciplinary structure that Coca-Cola had set up to handle its brand communications during the 2010 FIFA World Cup.
Department of Arts and Culture
The brief from the South African government's Department of Arts and Culture was to reposition crafts as objects of desire in the imagination of a public that more readily saw them as curios. Our response was a four-day, outdoor, pop-up boutique in a beautiful open garden at Bryantyrion Estate—the residential area for the South African state president and his ministers. The event was completely open to the general public and had the then first lady, Zanele Mbeki, as its patron.
Proactive anti-cable-theft posters and installations for Eskom. The theft of electricity cable is an acute problem in South Africa, as it is in many other parts of the world.
#HackTheConstitution is an attempt to make the South African Constitution more accessible to more South Africans. The founders of the project, who include the directors of Gamatong, believe that the Constitution is one of the most impressive legal documents in existence in its absolute guarantee of equality for all before the law.
We also feel, however, that there's a dearth of material online or off for interpreting the Constitution and its history. The plan is to build a mobile-friendly site in which the text of the Constitution - in all official languages - is annotated. These annotations will explain legal jargon, link related clauses together (and with other laws), and reference ConCourt judgements relevant to original passages in the document itself.
The prototype featured here is an early iteration. Development work is ongoing.
Since 2010, through our work on TEDxSoweto and TEDxJohannesburg, we've conceived and produced over 30 memorable events, helping close to 200 speakers prepare their TEDx presentations. During TED@Johannesburg, we had the rare privilege of working directly with the TED team and watching TED curator Chris Anderson take speakers through their paces, often turning dust into gold. This experience has allowed us to see first hand the magic that happens when the powers of design and story combine at just the right levels. More importantly, we've learnt how to make that magic happen again and again. With our new presentation design and speaker coaching services, these unique and proprietary learnings are now available to our clients and partners.
At Gamatong, we particularly enjoy combining the powers of design and story to present complex ideas as visually striking visualisations. The result is communication that eases understanding, amplifies clarity, and is simply pleasing to look at. The art and science of visualisation has been applied successfully in science, education, engineering, interactive multimedia and medicine. By adding narrative and lateral thinking to the mix, Gamatong introduces a fresh new take on a growing discipline.
Gamatong builds beautiful, responsive, digital solutions for the web, suitable for businesses of any size. The SaaS-based platforms we use—including Squarespace, Webydo, AppbakerZ and Bizzabo—offer award-winning, powerful, technology solutions that are flexible enough to allow businesses to expand their set of features as they grow and scale. Hosting, top-of-the-line security, enterprise-grade infrastructure, and around-the-clock support are all available as part of a package customisable for you.
Once the essence of an identity is defined, it becomes the operating system for a set of seemingly unrelated atoms and suddenly a useful application with a specific purpose comes into being.
Mandela Poster Project
It’s May 2013; the year that our beloved Madiba turns 95 and his birthday is but two months away.
A small group of South African designers, including the directors of Gamatong, comes up with the ambitious idea of honouring his lifelong contribution to humanity by collecting 95 posters from around the world!
Astonishingly, their most optimistic wishes are met and surpassed. In 60 days, designers from every continent on the planet, barring Antarctica and the Arctic, selflessly answer the call.
In all, more than 700 posters from 70 different countries are submitted before the deadline. A further 200 continue to trickle in, in spite of the deadline.
In December 2013, within a month of Madiba’s passing, the collection is sold to the South African Bureau of Standards (SABS), home to South Africa’s national design promotion body, the Design Institute.
In the process, the project successfully achieves the aim of raising the target amount of a ZAR1 million (US$100,000 at the time) towards a much needed state-of-the-art health facility for the children of Southern Africa — Madiba’s last wish.